Article below by Shafi Khan: 30 January 2020
What’s the first thought that comes to your mind when you think about writing a blog post? If it’s anyhow related to the length of the blog, you may want to rethink your content marketing strategies.
Some say short, punchy blog posts are the way to go in times of dwindling attention spans and instant gratification.
Some say lengthy, informative content is the king as it appears more authoritative.
What do I say?
I say your content should be long enough to get the message across, but not a word longer. The key here is to serve your audience and not get hung up on what Google or others think.