SEO Website optimisation & Google ranking

Created by FirstStop Design, Modified on Thu, 02 Apr 2020 at 01:26 AM by FirstStop Design

We get asked this a lot and generally what we reply is:

 

Website Optimisation:

1) SEO is not rocket science, competent web designers and website managers will ensure websites are optimised as standard *

 

2) beware of expensive offers to increase SEO rankings and getting you to the 'top of Google searches'. It is undoubtedly physically impossible for the millions of business, organisations in the UK/world to all be on page one of searches.

 

* Any websites built by First Stop Design are fully optimized by way of keywords, metatags & categories physically added to the background SEO settings of each page. This ensures the page content is recognised by web-crawlers thereby increasing the chances of being found in local searches.

 

The other simple aspect to SEO health is not allowing sites to become dormant, where pages are not occasionally updated and/or blog content is not published from time to time.

 

YouTube optimisation:

Simply just having a video on YouTube means it is already optimised automatically as YouTube is owned by the biggest search engine, Google!

 

What you can do to boost that is to ensure any keyword fields in your video settings are completed, and the video description is carefully crafted to be both descriptive and to use some of the keywords referred to above.

 

That is essentially good SEO basics!

 

Here are a couple of links you may find of use:

  1. How does search engine optimization work? - https://firststopwebdesign.freshdesk.com/support/solutions/articles/3000036443-how-does-search-engine-optimization-work-
  2. What is SEO? - https://moz.com/learn/seo/what-is-seo


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